4 Ways Brands Can Reach Gen Z Through Games
It’s becoming a trend to talk about Gen Z and their impact on society. Looking at all the stats, we understand what all the chatter is about. Did you know that Gen Zer’s, people ages 7 to 22, have spending power of $143 Billion dollars this year? Smart brands do.
Although Gen Z is super digital (think Discord, Twitch, TikTok, Snapchat), they still feel connection and community is important. This is the consumer that will advocate and show up at social cause rallies they believe in. To that end, brands like adidas, are a win with this group, due to their constant and consistent inclusivity and community integrations for brand campaigns. These brands also win when they bring in influencers from a variety of verticals, who also believe in the brand.
So how can you reach Gen Z through the Gaming vertical? Here are 4 ways brands can reach Gen Z through gaming:
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