As a little girl, I was always trying to find a way to create something. What I mean is, if there wasn’t a solution, I would create a solution. Here are some that stood the test of time as I slid through elementary, middle school, and high school:
- Go Karts to get around the neighborhood faster (Product Development)
- Cookies to sell to Flea Market Vendors (Sales)
- Worksheets to help kids improve their spelling (Organization)
- The latest trends in fashion using whatever I had available in my house to make it work (Marketing)
- Choreography to stage a performance that I felt was at the same level as Janet Jackson’s Pleasure Principle
These things gave me life! At the time I thought--I just want to figure out how to keep doing these things because they fuel my creativity. So I kept going--taking dance in college, selling products in college, and walking runways in my free time for local hair and fashion shows.
Right after college, I started my first business SmartAlek Tutoring. With SmartAlek, I was able to mentor and tutor kids who had similar stories to my own making it an easy transition into entrepreneurship. I filed my 501c3, created a Marketing plan, wrote my 2nd business plan, and promoted the heck out of my company. I also continued my education, received a 2nd Bachelor's degree, and continued to work in creative industries on the Business side.
Fast forward to 2012, Chica Intelligente was formed. After working for brands, start-ups, entrepreneurs, and agencies, I decided to freelance and build my own brand to help people reach their PR and Business Development goals. Throughout the years, Marketing and PR began to shift into Public Relations & Social Media. My expertise in the Paid Advertising, Event/Red Carpet, Social Media Campaign, and Strategic Planning segments began to grow exponentially while working in a variety of industries, including Beauty, Entertainment, Travel, Auto, Fashion, Consumer Packaged Goods, Immersive Media, Technology, and Health and Wellness. Having a well-rounded portfolio has allowed me to quickly assess my client’s needs and help them reach their goals.
Chica Intelligente exists because of my CONTINUOUS love for helping others. With over 10+ years of industry experience, I’m gonna give more than what’s expected, work with my team to adjust and optimize plans, and offer the best advice in the industry based on research and experience. If YOU are ready to grow, I’m ready to help you get there...and if you’re not ready yet, connect with me when you are.